The last decades have seen rapid changes in the use of character-based communication. We now freely use our predominately phonetic alphabetic writing system in ways that are logographic or syllabic, for example a colon and parenthesis for a smiley face or the number glyph “8” to represent the sound syllable “ate.” Cell phone texting has only increased this trend. Explore and exploit the boundaries of text-based communication to craft messages in 140 characters.
Obviously, the biggest challenge and requirement is efficiency. You must pare down your message to the words that will have the most impact within the limit of 140 characters. One possible source of inspiration is the Japanese poetry form known as haiku.
A particularly intriguing aspect of haiku is described in the Wikipedia entry:
The essence of haiku is “cutting” (kiru). This is often represented by the juxtaposition of two images or ideas and a kireji (“cutting word”) between them, a kind of verbal punctuation mark which signals the moment of separation and colours the manner in which the juxtaposed elements are related.
Another source of inspiration would be our very own Kyle Callahan’s One Forty Fiction.
Above all I want you to experiment wildly, push the boundaries of character-based communication, and craft elegant, tightly-focused messages for a marketing or advocacy purpose. Please post draft versions of three different messages.