1) What is the title or tag line of your photo?
Is black the new green?
2) What action links will you use?
What concrete, specific, measurable actions do you want people to take after seeing your message? For example, visiting a website, volunteering, donating money, buying a product. Did I already mention be specific?
People should see this message and slap themselves on the wrist because of all the waste inside of these bags that could potentially be recycled and diverted from the landfill. They should VISIT the Green Mountain article above and question the award that was given to the college because the “greenest” school, is not so green afterall. LOOK around campus and notice the huge piles of garbage outside of each hall every week. Ask yourself, how did those get there? why are we producing so much waste? Can’t we recycle more? Go to the Sustainability Office on campus and ask how you can help clean up the mess.
3) What is your specific, focused message? (One or two sentences.) Do not post this to flickr. This will strongly inform how your photo message is graded however. How well does your image live up to its intended message and effect?
We have many trashbags going to the landfill every week and we consider ourselves the greenest school in the nation.
Don’t believe everything you read on the internet, chances are they just want your money.
4) What kinds of people or audiences do you intend to reach? Who are some of the people that your message won’t appeal to? Again, do not post this to flickr. This will also inform how your photo message is graded.
This message should reach out to anyone at Green Mountain College and anyone interested in zero-waste. This message may not appeal to the management at the college, nor anyone who does not know the difference between a trash bag and a black hole.