Photo link is here.
I hope that this image will make people stop and think–and be intrigued. Since the message is somewhat vague, perhaps their mind will want to find the connection between the image and the institution that is using it. I think that this, in and of itself, could be effective. I think it lends itself to an intellectual viewer–in concept and in its looks–which ultimately fits the target audience.
Alt text & Description: A close-up, dimly-lit photo of a hand moving a piece along a “Go” board.