My objective of the photo message is to draw people to great fashion in New York City. I want people to be more involved in fashion and have the consumers care about what they are wearing. The effect my photo should have on viewers is wanting to purchase the red dress or look inside and shop around in Sak’s Fifth Avenue. I think my image will live up to its intentions because window shopping is a great way to advertise. All of the Sak’s Fifth Avenues are gorgeous and could attract anyone to shop inside their store.
I want people to purchase the red dress or other items from Sak’s Fifth Avenue. They have a great selection of items such as make up, purses, clothing, etc. for sale. The action links I would use are direct website http://www.saksfifthavenue.com/Entry.jsp because they are already advertising for winter clothing and soon they will be putting up new window displays for people to window shop and be drawn into their store.
Three different possible variations on the same message would be the picture of the red dress picture and put up these tag lines such as what does shopping mean to you? Where do you shop? How do you look in this dress? Come try it on. Your new favorite red dress. R€d D®€$$
The people that shopping would most appeal to would be people who have a lot of money, have great taste, and like to shop compared to people who do not have a lot of money or does not like to shop or wear nice clothing. I want shopping to apeal to everyone and for everyone to enjoy the nice clothing and awesome fashion, but unfortunally their clothing is not cheap. Current news on Saks Fifth Avenue http://www.topix.com/com/saks-fifth-avenue
Tag words: New York City Christmas Sak’s Fifth Avenue Red Dress Fashion Shopping Money Spending Sparkles
Action: For people to get more involved with fashion and shopping. (Can even help the economy by having consumers spend money)
Audience: People who have a lot of money to spend and good taste in fashion. People who want a gorgeous new red dress