@ICCGMC: Diversity=Culture; Culture≠Foreign
What is your objective? What effect should your message have on viewers? This will strongly inform how your photo message is graded however. How well does your image live up to its intended message and effect?
My character message is a part of my final project (ICC Rejuvenation Project), and thus, the goal is to open people’s eyes to the nature and purpose of the Intercultural Center. This is done by specifying that the club is not restricted to international students. The message should encourage non-international students to seek a deeper understanding of culture, and ideally draw them towards the club.
What concrete, specific actions do you want people to take after seeing your message– for example, visiting a website, volunteering, donating money, or buying a product? What action links will you use?
I want people to visit the ICC room, or meet with a member of the ICC and ask them about culture. If they were unsuccessful at this, I would want them to search for one of the social media outlets of the ICC. If they were to look for a social media outlet, they would be led to one of the following:
Compose a series of three or more possible variations on the same message. What fun and different ways can you word and re-word your basic idea?
What kinds of people or audiences do you intend to reach? Who are some of the people that your message won’t appeal to? This will also inform how your photo message is graded.
My intended audience is the Green Mountain College populace; more specifically, the non-international population who have the misconception that the ICC is meant primarily for international students. I cannot think of anyone that this message will not directly repulse, though I am sure there are people who simply do not care about the ICC and what is going on within it.
Can you think of any news events, current happenings, and cultural trends that to which you can tie your message?
Even as the P.R officer of the ICC, I am currently unaware of any upcoming events; however there is a weekly meeting every Wednesday at 7 pm for the ICC, so this message would tie into that.