Zero-Sort Campaign Proposal
the “Graphing Audiences and Participants” reading sources in the Epsilen Weekly
Reading Forum. Based on that material, answer all of these questions:
1) Using the Groundswell social technographics
ladder, which groups might be most interested in your messages and ideas?
ALL of the groups might be interested in our message and ideas because it
applies to every person on a daily basis.
Along the lines of Malcolm Gladwell, can you theorize any “clusters” of people
who might be interested in your messages and ideas?
- Clusters of people who are interested in
- Clusters of people who want to know more about garbage and recycling
- Clusters of people who advocate community
Identity traditional market segments or demographic groups who might be
interested in your messages and ideas.
who are willing to divert waste from the landfill to save money. Conscious of
energy usage and ecological degradation.
organizations whose objectives include being more eco-friendly.
families looking to reduce waste in the household.
Identify online interest groupings that might be similar or related to your
messages and ideas.
Bottomline, who do you want to engage with your message? Who do you want to
1) On-campus GMC students
2) Off-campus GMC students and full-time
faculty and staff
3) Part-time faculty and staff
4) Other occassional visitors to campus
5) Rutland County residents.
6) other people around the world interested in
Your project must have one or two (no more than three) clear, well-defined
objectives. What are they?
- Spread awareness and educate people at Green Mountain
College about the Zero-Sort Recycling Program.
- See it work, see more people recycling more
materials. See less solid waste in the trash.
Do these objectives tie into any larger goals?
the larger goal is to keep the environment clean and the movement strong. We
want to encourage more recycling on a larger scale in other places.
How will success of your campaign be measured?
- See less waste in the trash, see less trash bags
go out every week. **************By Taking Photos of Trash in specific trash
bins on campus every week… before during and after the campaign.
- Less or smaller trash cans
- More or bigger recycling bins
- Hear more people at Green Mountain College talk
about recycling or encourage it.
Per Groundswell Chapter 4, will your primary campaign strategy be
focused on: listening, talking, energizing, supporting, embracing, or something
else? Probably most of your campaigns will be focused on talking or energizing—
but read the chapter and be sure you understand the terms. Describe in detail
how you will conduct your campaign. This is the meat of your proposal.
- Embrace, Energize, and Talk
One idea is to hold a demonstration table in
Whithy Hall to educate and embrace the new Zero-Sort program. As part of the presentation
we plan to set up two tables, one showing all acceptable recycling, the other
showing the non acceptable. We will promote this demonstration in the GMC
weekly news journal online. We will design posters out of recycled material
such as cardboard or paper advertizing the Whithy Lobby presentation around
campus. Under the Green Mountain Sustainability Facebook page, Fiji and I will
create an event that will promote the demonstration. We can tweet on the GMC
twitter page. We can take before, during, and after photos of campus recycling
efforts and post them on flickr and tag them.
What is your timeline?
This week Fiji and I will work on informal
outreach through conversation and community involvement with hands-on and
Next week, We will construct recycled posters
and create events online using facebook and twitter and the online school
The Following Week is our presentation week in
Whithy Lobby. We will hold a presentation and get people involved visually with
Final week will be follow up week. Posting
pictures on flickr, facebook, GMC journal. Show how recycling has increased and
waste has decreased by visiting the buildings and taking pictures and writing
WILL PROPOSE TO INVITE A GUEST SPEAKER TO COME AND TALK ABOUT RECYCLING AND
PLASTIC BOTTLES DOWN THE SIDEWALK AND POST SIGNS WITH FACTS ABOUT RECYCLING AND
3) How will you engage with your
audience/participants over time? How will engagement grow over time?
- More Informal conversations
- More Community involvement with hands-on
- Follow up on blogs/facebook/flickr/twitter
- More outreach and More events
technology and tools will you use? Here is a list of possible tools: Flickr (or
other appropriate photo sharing service), Twitter, Facebook, Google+, weblog,
wiki, online forum, print (posters, brochures, postcards, and so on), and
there alternative tools?
- Myspace, E-mail
are your chosen tools the best? List your four (or more) tools and describe how
you will use them and why they are best choice over any alternatives.
- Print, In-person, Flickr, Twitter, Facebook, GMC
- Why?? Because these tools are the most engaging
tools available to the GMC community. These are better than the alternatives
because Myspace is not popular anymore, and a personal mass E-mail is too
informal to pay any attention to.
Will you be working on the behalf on any existing companies or organizations?
Sustainable/Recycling Crew on GMC campus and Casella Waste Management.
Do you want or need to work with any students or other people in a
collaborative way. If appropriate list the names and titles of anyone with whom
you’d like to work.
Garrard- Head of Sustainability Department
on GMC campus
What are some possible consequences of your campaign? Ways it could succeed or
- More people engaged in the recycling community
- More people welcoming the idea of Zero-Sort
- Less Trash, more recycling
- Popularity on the internet channels
- Hold more events
- Less or no gain of interest in recycling
- People are turned off by the idea of Zero-sort
- More Trash, Less or equal recycling
- No hits on the web
- No further events
How will you build on successes? How will you build on failure?
- Build on success
- Reach out to the larger community
- Plant the idea of recycling into peoples minds
- Hold more events
- Get other schools/communities involved
- Come up with better solutions for REDUCE REUSE
- Build on failure
- Start a new plan
- Look for alternatives
- Ask for support
- Activism or Civil Disobedience
- Seek advice from professionals
What will be your return on investment (ROI)? Most likely this will be
non-monetary. Firstly, you are probably hoping for a good grade, but how about
experience overall will be good for future planning and goal setting. It will
break the ice for us in campaign organization
experience? It will be recognized as a leadership position to express an idea
that we want to get out. Opening a gateway for followers. Being an influence
Personal goals or satisfactions?
experience will be satisfying because we will know what fight we’ll have to put
up in the future. And trying to improve the schools sustainable environment.