Avi Blumenthal Character Message – Twitter Experiment

  1. Post answers to these questions here on the public class blog in a post titled “@[Your twitter name] Character Message.”
    • What is your objective? What effect should your message have on viewers? This will strongly inform how your photo message is graded however. How well does your image live up to its intended message and effect?
    •  My objective is to provide an alternative approach to traditional antismoking campaigns.  Viewers should feel that they are being challenged rather than directed.  Since the image is somewhat ambiguous, it can mean a variety of things to different people.  This is the strength of aesthetic imagery, since it promotes individual decision making.  I believe that the image will generate more curiosity because it is abstract, and the message is somewhat unexpected.
    • What concrete, specific actions do you want people to take after seeing your message– for example, visiting a website, volunteering, donating money, or buying a product? What action links will you use?
    • I want people to acknowledge their tobacco addiction and take steps toward learning how to control it.  The first steps would be contacting a website or organization that explains the health effects of smoking.  It is important for people, especially young smokers, to have accurate information so that they can make educated decisions about tobacco use.  http://www.nysmokefree.com/ www.health.ny.gov/prevention/tobacco_control/
    • Compose a series of three or more possible variations on the same message. What fun and different ways can you word and re-word your basic idea?
    •   ITZ UR Turn 2 QUIT
    •   Don’t light up until you see the light
    •   U can turn a Cornr
    • What kinds of people or audiences do you intend to reach? Who are some of the people that your message won’t appeal to? This will also inform how your photo message is graded.
    • I expect to reach young adults, especially urban “hipster” types who  may be cynical about traditional antismoking adverstisements.  I suspect that this image probably won’t appeal to older, more traditional smokers who have had a habit for a long time and need a direct, tough-love, somewhat intense message that includes graphic depiction of health consequences.
    • Can you think of any news events, current happenings, and cultural trends that to which you can tie your message?
    • The New York City AntiSmoking laws of 2002 prohibit smoking in public places, making it harder and harder for people to find a place to light up.  Without saying it directly, the dark imagery suggests that smoking is no longer socially acceptable in public places. 
  2. Using your composed variations and preferably tied to current trends and news tweet on your message and on your general subject. Be sure to include at least one link in each tweet, either to some current news or trend or an appropriate action link. Everyone is required to do a minimum of 10 tweets spread out over several days (not all at once).
  3. Link to each tweet in the comments section of your public class blog post. Also link to any re-tweets (RT) of you tweets. RTs and large numbers of followers will boost your grade.
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