The objective of my messages is to get people to start thinking about raw milk. Many people have never tried it because of perceived health risks that have been blown out of proportion I want people to understand that it is safe, and that it is much better than it’s pasteurized counterparts.
Specifically I want people to try raw milk.
I intend to reach anyone who has never tried raw milk, and anyone who is interested in trying it.
My message could easily be tied to the burgeoning slow food and local food movements. The only way that one can access raw milk in VT currently is to purchase it directly from a farm. This ties in well with the local food and farm to table movements.