Author Archives: Jonathan Taylor

About Jonathan Taylor

Jonathan Taylor teaches photography, graphic design, and visual art in a wide-variety contexts from Burlington City Arts, to the Frog Hollow Vermont State Craft Center, to Green Mountain College and Castleton State University. In 2005 he was selected as a University of Vermont Teacher of the Year. He has been a working graphic designer since 1993, and a photographer and visual artist since 1995.

Final Campaign Summary and Documentation

Summary In two or three paragraphs specifically summarize what you did and what you accomplished in your campaign. Please include your primary measurable objective in the first paragraph and other goals and objectives as appropriate. In your final paragraph conclude … Continue reading

Posted in Campaign Summaries and Documentation, Final Projects | Leave a comment

Free Choice Message

In this message experiment you will choose any one medium that catches your interest (or, more practically, adds to your campaign). See further below for requirements and resources for particular media. Final messages are due Mon-Nov-21. Post your finals here … Continue reading

Posted in Assignments, Final Message Experiment | Leave a comment

Campaign Project Proposal: Final Draft

Executive Summary & Rationale Write three or four sentences giving an overview of your campaign, its basic strategy and purpose, and objective(s). Besides a quick summary I want you all to write this as a sales pitch or justification for … Continue reading

Posted in Campaign Project Proposals, Final Projects | Leave a comment

Strategy and Story

As you all are planning your final campaigns I want you to do some in-depth thinking about two things: the strategies you’ll use and the stories you’ll tell to engage with people. In terms of strategy, I’d like you to … Continue reading

Posted in Student Work, Weekly Readings | Leave a comment

Campaign Project Proposal: 1st Draft

In this project you will plan, design and execute a media campaign aimed at a specific, measurable objective. You will conduct and orchestrate a unified campaign across at least four media channels: Flickr (or other appropriate photo sharing service), Twitter, … Continue reading

Posted in Campaign Project Proposals, Final Projects | 1 Comment

Character Message: Twitter Experiment

Post answers to these questions here on the public class blog in a post titled “@[Your twitter name] Character Message.” What is your objective? What effect should your message have on viewers? This will strongly inform how your photo message … Continue reading

Posted in Assignments, Final Message Experiment | 1 Comment

Photo Message: Flickr Experiment

Post answers to these questions here on the public class blog in a post titled “[Your flickr ID] Photo Message.” 1) What is the title or tag line of your photo? 2) What action links will you use? What concrete, … Continue reading

Posted in Assignments, Final Message Experiment | 2 Comments