free message choice project

This video should help achieve what the Inner-city youth development (I-cyd) through sports is all about which is to help the youth. I-cyd is a campaign that plans to help the youth through sports in the process of making the youth better in the sports they are also teaching them values and talking about school and its importance to the development of the youth. with this project i am just trying to get the message across that their is a lot more to sports then just winning or losing it really is how you play the game and learn in more then one way.

With this video i am trying to get the attention of the parents or guardians of the youth to explore what good this campaign has as well as giving some direction to the the youth so they know what is being offered to them by this campaign.

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apatbennett Character Message

The objective of my messages is to get people to start thinking about raw milk.  Many people have never tried it because of perceived health risks that have been blown out of proportion   I want people to understand that it is safe, and that it is much better than it’s pasteurized counterparts.

Specifically I want people to try raw milk.

I intend to reach anyone who has never tried raw milk, and anyone who is interested in trying it.

My message could easily be tied to the burgeoning slow food and local food movements.  The only way that one can access raw milk in VT currently is to purchase it directly from a farm.  This ties in well with the local food and farm to table movements.

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sloth18 Photo Message

impending doom

1) What is the title or tag line of your photo?

“impending doom”

2) What action links will you use? What concrete, specific, measurable actions do you want people to take after seeing your message? For example, visiting a website, volunteering, donating money, buying a product. Did I already mention be specific?

I initially wanted to use this image to promote the local food movement.  However i think that some may find it violent or off putting so I have moved away from that concept.  I think that this image could be utilized by something like the occupy movement.  It is a powerful image and if it were used in the context of the protest it could help to draw people in.

3) What is your specific, focused message? (One or two sentences.) Do not post this to flickr. This will strongly inform how your photo message is graded however. How well does your image live up to its intended message and effect?

Do not let this happen to you.  You are human and deserve to live as such.

4) What kinds of people or audiences do you intend to reach? Who are some of the people that your message won’t appeal to? Again, do not post this to flickr. This will also inform how your photo message is graded.

I intend to reach anyone who feels disenfranchised with the american system as it is today.  There has been a huge groundswell of support for the occupy movement so I plan to tap in to this already existing audience.  It will not appeal to those who oppose the movement obviously but I am not trying to reach those people.


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Alex Bennett Free Choice Message

raw means real

For my free choice message I decided to play around with QR codes.  As you know my campaign was meant to raise awareness about our raw milk supply at the farm.  I chose to have my free choice message be a direct tie in to my campaign.  I took a picture of one of the oxen on the farm a few months back, and I thought it would be a good image to use for a poster.  I arranged the image with a QR code that linked to a great website that has a plethora of information on raw milk.

The goal of this poster was to get people thinking about raw milk.  It had no information tying it to Cerridwen farm, but my hope was that if enough people saw it then when I put up my event posters and held my raw milk workshop they wold have raw milk on the brain.  I printed roughly 15 posters and put them up around campus.  The audience was GMC students and faculty, since that is the audience of my larger campaign.

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Campaign Project Proposal: Final Draft

Executive Summary & Rationale

The purpose of this campaign is to recruit more students and community members to engaged in local and national activism. This is needed because of the privileged and educated position that GMC students are positioned. Several outstanding issues require our concern and attention. Club Activism serves an important role of organizing and serving selected outstanding issues. Club Activism is (or should be) able to transcend traditional boundaries that prohibit and slow down other clubs that prevent high membership. This will be completed by conducting and orchestrating a unified campaign across at least four media channels including: email, local printed media, events & in-person canvassing, and printed matter to include fliers.


New objectives for next semester:

1)    Gain more membership by leading by example. AKA- represent the club well on campus and continue to work on big issues.

2)    Focus on local issues that need our attention. (UGL outsourcing, livable wades, staff and faculty cuts, equal educational opportunities).

3)    Spend the club budget with intentionality that will keep the club going in a forward trajectory.


Involving the Poultney area is where the below objectives of this project failed.:

1)    Mobilize and organize a contingent of people from the Poultney area to engage with and take action with various causes of a social, environmental, and political nature.

2)    Lay groundwork for better communication strategies and community engagement in the Poultney area.

3)    Effectively build consensus around multiple plains of interest and activism to provide resources for and an arena for active engagement.

People & Partners


SDS, Earth First!,, Tar Sans Action Network, Sierra Club, Vermont ISO, and Mountain Justice. Others are welcome, but not established at this point.


Essentially, my good friends mixed with some other great students:

Scott Chernoff; Co-Facilitator of Club Activism and Tar Sans Action Network contact

(New Advisor??) Sarah Mittlefehldt; NRM Professor, GMC

Beth Clark; Current Club Activism Advisor

Rachel Emus, GMC Alumni interested in engaging us in larger projects

Calvin Linder‎; Radical GMC Student

Amy Yates; Radical GMC Student

Hanah Weller; Radical GMC Student

Karah Johnston; Radical GMC Student

Sarah Fitch; Radical GMC Student

Mike; International Socialist Organization, Burlington VT

Connor Magnuson; Sierra Club Contact, Radical GMC Student

Henry Feder‎; Earth First! Contact, Radical GMC Student

Ian Barnum; Radical

Paul Hancock; Radical Economics Professor, GMC

Eleanor Tison; Anthropology Contact

Amber Garrard; Former Club Activism Advisor

Jurassica McClusky; Former Club Activism Co-Facilitator

Elana Israel; Former Clun Activism Co-Facilitator

Deborah Deluca; Radical GMC Student

Strategy & Story

The next steps include building the club up and organizing on local issues. UGL appreciation week last year is one goal many have shared interest in. Mainly, the club needs to host more events and mobilize on local issues. A Poultney  assembly is one club member’s delicate project that will take place next semester with the club’s help. MLK day is also of concern for the club as we will we facilitating teach-ins and with faculty support, a walk out or no class to be held.

Club Activism serves as a way GMC students may express themselves. Through loose sponsorship from the school, the club is able to operate and focus on any issue it chooses. Seeing the way some other schools function with organized activism can be somewhat discouraging because it seems that GMC is too apathetic. But when you consider  the accomplishments of this semester and all that the club has to look forward to next semester, hope can be revitalized.

Technologies & Channels

E-mail – In my opinion, this is one of the best way to reach the GMC community. Sure, some people make a point to ignore e-mail or avoid checking it, but they are cutting themselves off from important information. E-mail is fast, cheep, effective, and wide-reaching.

Local printed media – The Mountaineer, Green Mountain College’s student newspaper published an article I helped write about GMC students getting involved with the pipeline demos. In the article we plugged Club Activism in an effort to further the campaign. The article got the attention of Kevin Colburn, GMC’s communications department director and provoked him to make it the top story on a GMC Bulletin e-mail that goes out to current GMC community and alumni. Not particularly measurable if it helped, but it’s a lot better than not mentioning it to anyone.

Events & in-person canvassing – Movie screenings and online video conferences help recruit new members because it offers more than a confusing working lunch meeting. Furthermore, they provide entertainment, a key component in how student decide to participate in events. The two events were missing food, the other biggest component for getting people to show up. That will be fixed next semester.

Printed matter to include fliers – The poster has remained posed around campus since being hung up. The poster invites people to scan the QR code and take action by joining other student organizers. This poster is also being displayed on the Withey TV above the fire place. Most people see new posters that are displayed on the screen because of the screen’s central location in the student union.

Club activism does not have a single logo as of yet, so branding is not possible. The name of the club itself serves to connect a common message. In past years, the club has been much more eclectic and messages may not have seemed as unified. The diversity in advertising methods helped convey the message that the club is active and making a difference with its activities.


You asked: “What new things will you do or new tools will you utilize to mobilize beyond the campus?” My Answer: Only to a certain degree do online methods work. As the culture and student climate change and fluctuate, it’s become apparent that many are apathetic or not willing to the step into this type of organized activism.


I have had large success asking for money and receiving it from Student Senate. If this campaign mobilizes more people, Student Senate is more likely to increase funding and support it. As it stands, Club Activism receives $500 for their budget, a bit more than most other clubs. But with the combination of other interested, nonofficial clubs, that $500 could disappear quickly. So it is important to get as many voices in as possible.

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Free Choice Message

GMC, QR Code, Club Activism, Student Rights, Green Mountain College, Occupy

Occupy Everything

And YouTube Video: GMC Stops The Pipeline:

1) Objectives: The goal of these two messages is to increase participation in Club Activism and its related activities. The video should show up when people are looking for youtube videos about GMC. This is particularly good because there are not many good videos on youtube about GMC. After seeing these messages one may want to learn more. For example, my friend was fascinated with the QR code on the poster and make a big deal about being able to scan it. They are simple, but effective messages.

2) People: As mentioned, the video will serve as potentially the first impression one gets of the college before a visit to campus. The poster will serve to energize and inform people that other students are organizing and that they are welcome to join in.

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ICC Rejuvination Campaign Final


As the new P.R. Director for the Intercultural Center (ICC), I had a lot of work to do this year; fortunately many of my class final projects could be something about the center. My final project for Media Advocacy, as most of you know, was a campaign which was meant to bolster the group’s membership numbers along with attendance at meetings. This campaign became known as the ICC Rejuvenation Campaign.

The campaign itself was meant to culminate around the time of the Cultural Bazaar, an event which took place on Sunday, December 4th. During this time the ICC had set up a booth which played aspects of the campaign including a video that I had made, called Sixteen faces of Culture. The campaign went moderately well, though in my eyes it could have gone better.

Campaign Components

Evidence of my campaign can be seen all over campus. Some of the things I did included the creation of an ICC Twitter account (ICCGMC), along with a Flickr and Blog ( I used these social media platforms to reach out to students on campus, announcing events as well as offering questions and words of encouragement.
While the social media sites acted as constant communication outlets, I also made a poster and a video to bolster our numbers. Look around campus for the ICC recruitment poster (I attached it to epsilen, and am not sure how to attach a pdf file to this). The video and the poster sought to send the message that culture is far more encompassing than being determined by nationality and ethnicity. The poster and the video did considerably well.

At the Global Bazaar we had a table which consisted of these campaign components along with a sign up sheet to the ICC. Here are the results.

Statistics (Prior to Campaign)

Facebook Friends: 325

Twitter Followers: 0 (Due to the fact that the ICC did not have a twitter)

Youtube Views: 0 (Due to the fact that the video did not exist)

ICC members: Undetermined

Statistics (Post Campaign)

Facebook Friends: 360

Twitter Followers: 13 (one bot)

Youtube video views: 67

New Members to the ICC: 28


I believe the campaign was successful in gathering interest in the ICC; the message projects along with the social media websites acted as an effective outreach program to the college. While the campaign could have gone better if the Cultural Bazaar was more advertised (partially my fault due to exams keeping me busy), it would have been even more successful.



Youtube Video:


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